Posted in A-From SEL, Channel: SEO, Search Marketing Column

From big to small: 5 free image compression tools reviewed

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Recently, I’ve found myself focusing more and more on optimizing page load times. Improving page speed is something that is generally pretty easily understood by clients, and it positively impacts user experience and conversion as well as SEO.

The challenge, frequently, can be that some elements of improving page speed can require significant input from development resources (e.g., prioritizing visible content, eliminating render-blocking JavaScript or CSS).

But there’s one element of page speed optimization that even non-technical marketers and content creators can contribute to: image optimization. As Kristine Schachinger points out in her excellent article on image optimization, resizing and compressing images can often be the easiest and highest-impact action for speeding up pages on your site.

Schachinger does a great job of outlining image compression and resizing best practices, but once you know which images need work (or if you just have some new images to add to your site), what’s the best tool for actually compressing images?

Since image compression can be such an easy win, I wanted to test the capabilities of five different free, standalone image compression tools that writers, designers or marketers can use to ensure that they’re keeping their image file size in check.

[Read the full article on Search Engine Land.]


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.


Posted in A-From SEL, Channel: SEO, Search Marketing Column

Dealing with duplicate content

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The words “duplicate content” strike fear into the hearts of many webmasters and SEOs. But the truth is, not all duplicate content is created equal.

Since content is a core element of good SEO, many have tried to manipulate the result by using the old “copy and paste” approach. Google punishes this method, so it should strike fear into your heart.

But if you have unintentionally created some duplicate content on your site, don’t freak out. Below, we will look at how Google treats duplicate material, and I’ll share a few tips you can use to ensure that your site’s content is fresh and unique.

[Read the full article on Search Engine Land.]


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.


Posted in A-From SEL, Channel: SEM, Google, Google: Maps & Local

Ignoring these 6 SEO strategies could come back to haunt you

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Halloween is just around the corner. Soon you’ll be seeing little ghosts, goblins, witches and Donald Trump wannabes wandering your street in search of treats. SEO is a lot like these trick-or-treaters: If you’re brave enough to go into the scary dark night and knock on strangers’ doors, you could be rewarded with goodies! The difference? For SEO professionals, this means higher rankings on search engine result pages (not full-sized candy bars).

This month, in honor of Halloween, I thought it would be ghoulishly fun to talk about some SEO strategies that you should start implementing — or face the nightmarish consequences.

[Read the full article on Search Engine Land.]


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.


Posted in A-From SEL, Channel: SEM, Column: Paid Search, Google: AdWords

Quality score in 2017: Should you care?

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You’ve got to hand it to the folks at Google — the idea of quality score is pretty brilliant. Unlike most search engines born in the ’90s, Google realized that the success of paid search advertising was directly tied to the quality and relevance of their paid search ads.

After all, if someone searches for “best dog food for rottweilers,” and the first result they see on the SERP is a handful of text ads selling Toyota hatchbacks, they aren’t likely to be wowed by your search engine. If people think your search engine is lousy, they won’t use it… which means no one will pay to advertise on your search engine, either.

But, if you incentivize advertisers to create ads that are relevant to a user’s search, you can maintain the quality of your SERP and still make money from paid search advertising.

The solution? Quality score.

[Read the full article on Search Engine Land.]


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.


Posted in A-From SEL, Channel: Local, Column: Local Search, Google: Maps & Local

Markets with home service ads: Service-area businesses are coming back to the local results

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After my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things:

  1. Google plans to add pure service-area businesses (SABs) back into the local results — this includes home-based businesses.
  2. The disappearance of results for home-based businesses in markets without Home Service Ads was due to a bug (not intentional), which Google says should be resolved soon.

So, almost a year after deciding to remove service-area businesses from the local results, I’m starting to see that Google is adding them back.

[Read the full article on Search Engine Land.]


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.


Posted in A-From SEL, Channel: SEO, Google, Search Marketing Column

‘High-quality content’ tips from Google’s own style guides

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Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it. Until now.

Last month, Google’s Developer Relations Group publicly published five different guides aimed at helping its own creators “striving for high-quality documentation.” And “documentation,” when posted online, means digital content.

Now available:

[Read the full article on Search Engine Land.]


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.


Posted in A-From SEL, Channel: SEO, Column: Link Building

The ever-increasing importance of usability and trust in link building

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Just the other day, I was showing a cool site that I’d just found to a (very intelligent and internet-savvy) friend, and he quickly became confused due to the ad placements on the site. The ads were shown on the top of the page below a nav bar, and they looked like categories for the site. So he clicked on them.

Then there was the search bar. Blacked out completely, you couldn’t see what you were typing into it, and it gave no error messages when you just hit enter. The 404 page had a broken image on it. One of the social buttons went to the wrong account.

And then I found the dreaded page with the lovely Lorem Ipsum dummy text still on it.

Bottom line: I didn’t really love the site so much anymore. It ranked well (that’s how I found it), but I didn’t trust it.

[Read the full article on Search Engine Land.]


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.


Posted in A-From SEL, Channel: SEO, Search Marketing Column

4 (not so) ordinary conversion elements you may be abusing

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The website conversion process starts with driving traffic to your site, but not just any traffic — it needs to be targeted traffic. That’s a small, but crucial, detail.

What’s the danger of “untargeted” traffic? Well, for one, it’s a huge waste of time and resources. And two, if the search engines are paying attention (and they are), the untargeted traffic leaving your site can have an impact on your search engine rankings.

Untargeted traffic is lose-lose.

But let’s get back to the good kind of traffic. No matter what form of online marketing you are engaged with, all of them should have a primary goal to drive targeted traffic to your site.

[Read the full article on Search Engine Land.]


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.


Posted in A-From SEL, Channel: Local, Column: Local Search

6 ways IoT will make local search for SMBs scalable

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In an age of artificial intelligence (AI), the Internet of Things (IoT) may seem like yesterday’s news, but, of all the technologies currently developing, it has the greatest potential for near-term changes that affect local search.

While it remains murky how AI will benefit agencies, IoT is reaching a critical point in adoption and maturing to a stage where it provides actionable data. Or, as Brian Buntz with the Internet of Things Institute stated, “The IoT is about to shift into ludicrous mode.”

[Read the full article on Search Engine Land.]


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.


Posted in A-From SEL, Channel: SEO, Google: Analytics, Search Marketing Column

5 ways to capitalize on Google Tag Manager

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Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites. However, many marketers aren’t fully utilizing this tool or capitalizing on its potential benefits.

Here are five easy and impactful ways to use GTM. These tips will help you improve your analytics dashboards, your SEO results and your marketing automation programs.

[Read the full article on Search Engine Land.]


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.


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